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            Marketplace Academy

            Everything you need to know about running a marketplace

            Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.

              SubscribeRead the Guide
                  Marketing & growth Platform technology

                Marketplace SEO: the complete guide

                Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

                By Mira Muurinen

                  Marketing & growth

                Marketplace funding: The complete guide

                Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

                By Juho Makkonen

                  Business model

                The best marketplaces run on commission

                Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.

                By Sjoerd Handgraaf & Katri Antikainen

                  Starting a marketplace Platform technology

                The 5 questions to ask when choosing marketplace software

                There are dozens of marketplace software solutions to choose from. These five questions make the right choice for your marketplace idea.

                By Sjoerd Handgraaf

                  Marketing & growth

                The top 40 + 10 marketplace investors and VC firms

                The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

                By Sjoerd Handgraaf

                  Platform technology

                Online marketplace design: the 5 principles of a great marketplace UX

                Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona Burns.

                By Fiona Burns

            Most Read Academy Articles

            › View all
                  Marketing & growth

                Marketplace metrics: 26 key metrics and how to use them

                What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.

                  Starting a marketplace Business model

                The marketplace business model guide

                Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.

                  Starting a marketplace

                What you need to know to plan your marketplace business

                An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

                  Starting a marketplace Platform technology

                Your marketplace MVP – How to build a Minimum Viable Platform

                What you should focus on when you’re creating the first version of your marketplace platform.

                  Business model

                Marketplace pricing: How to set the right take rate

                The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace.

        Build a successful marketplace step by step

          Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.

                  Starting a marketplace

                What you need to know to plan your marketplace business

                An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

              by Cristóbal Gracia

                  Starting a marketplace

                How to find great online marketplace ideas

                How to spot marketplace opportunities and transform them into great business ideas.

              by Cristóbal Gracia

                  Starting a marketplace Business model

                The marketplace business model guide

                Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.

              by Juho Makkonen

          Prefer books?

          The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.

            Read the Guide

        Latest articles on Marketplace Academy

          Fresh content form Sharetribe's marketplace experts and partners.

                  Starting a marketplace

                Can you vibe-code an online marketplace?

                I spent 60+ hours trying to vibe-code a marketplace. Here's what vibe coding can and can't do for marketplace founders today.

              by Sjoerd Handgraaf

                  Starting a marketplace Platform technology Marketing & growth

                Marketplace mobile app: why, when, and how to build one

                Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack.

              by Juho Makkonen

                  Marketing & growth

                AEO for marketplaces

                AI can be a growth advantage for marketplaces. Learn how you can optimize your marketplace to appear in answer engines (AEO).

              by Mira Muurinen

                  Platform technology Starting a marketplace

                Mollie marketplace payments – overview of key features

                Are you considering using Mollie to process payments on your marketplace? Here's an overview of its features, pricing, and support so you can weigh it against other options.

              by Mira Muurinen

                  Starting a marketplace Platform technology

                The 8 most common attacks on marketplaces, and how to defend against them

                Online marketplaces are prime targets for attacks. Here's what you should know about defending your marketplace against the most common risks.

              by Mira Muurinen

                  Starting a marketplace Marketing & growth

                10 principles for a strong marketplace strategy

                Learn the principles behind a strong marketplace strategy… and the pitfalls they'll will help you avoid.

              by Mira Muurinen

      All articles

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        Learn by doing. Start building a marketplace with Sharetribe today.

          * Launch quickly, without coding
          * Extend infinitely
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        Starting a marketplace
        Business model
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        The Backstage

    Created with passion, coffee and tea since 2011 in Finland and California.

      Product

          Launch without coding

            * Essential marketplace features
            * Content management
            * Layout and branding
            * Pre-built integrations
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          Extend with the developer platform

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          How-to-build guides

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          Read

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          Watch

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        Our story

        Sharetribe's mission is to democratize platform ownership. We aim to foster an economy where resources are utilized efficiently, value is distributed fairly, and people have control over their work conditions. Our values are the underlying principles that guide all our actions.

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