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    Your content strategy shouldn't reset every quarter.

    The Reeder is a content strategy consultancy that builds durable content systems for B2B tech companies. We've helped dozens of startups grow their audience, brand, and pipeline — without wondering wtf is actually working.

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  Trusted by marketing leaders and founders who play the long game.

        "Devin’s had a huge impact on my marketing team in such a short time. He changed how we think about content to help us stand out in a crowded market."

              Mark Huber
              VP Marketing
              UserEvidence

        It's impossible to win if you keep zig zagging.

        A trend pops up, your competitor launches something new, leadership just changed direction again.

        Now you're pivoting for the 3rd time this year.

        It’s frustrating as hell. And it comes with a hidden cost: you're losing momentum. Every reset, you lose ground.

        You have to win mindshare before you can win marketshare.

        That means building for the 95% who aren't ready to buy yet—and staying consistent long enough for it to work.

    There are 3 ways I can help:

      Everything I do is powered by the 95-5 Content System — a methodology I built at Gong that helped drive $20M to $200M ARR growth. Whether you need the full system built, your executive's LinkedIn transformed, or strategic guidance on execution, the 95-5 philosophy is the foundation.
            For B2B Marketing Teams

            95-5 Content System

              Hire me to build (or rebuild) your content strategy from the ground up.

            This is an 8-week, done-for-you engagement to design and roll out your content strategy — with documented strategy, playbooks, and IP you own.

                How It Works
            For B2B Marketing Teams

            Marketing Advising

              Get an experienced strategist in your corner without the full-time hire.

            If your content is scattered and every board meeting raises more questions than answers, you need someone who can diagnose what's broken—and get you back on track fast.

                Book A Call
            For Founders & CEOs

            Executive LinkedIn Accelerator

              Turn your LinkedIn into a bulletproof reputation — and a reliable lead source.

            This is the executive LinkedIn playbook from the 95-5 system delivered as a full-service engagement (strategy + execution) for leaders who need credibility fast.

            Get the exact approach that's helped dozens of execs grow their audience, stand out from competitors, and source deals.

                Work With Me

What Clients Say

              “For years, everyone in B2B Marketing said that content had to be better, but no one knew what to do about it. With Devin’s GTM content playbook, we have strategic plans for content that actually converts!"

                    April Crichlow
                    CMO, Centrical

              "Working with Devin led to powerful improvements in our content and significantly boosted our outcomes. Last quarter we saw a 54% increase in day-of-launch views for our quarterly flagship content."

                    Emily Regenold
                    Head of Content, Vendr

              "We had Devin come in for executive training, and we loved it! Devin's framework helps you become strategic about crafting content. It’s engaging, insightful, and fun. Everyone's feedback was, 'I loved it!'"

                    Jack Foster
                    VP Marketing, WorkRamp

              "Honestly working with Devin solved the missing piece of our marketing strategy — now we can tie the whole content strategy together."

                    Laura Meredith
                    Co-founder/CEO, Tipple
        Not ready to work? Start here:

    Other ways I can help you with your content strategy:

      Listen To The Podcast

      Real talk about content growth and building trust at scale.

      See what’s working right now.

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      Join 14,000+ pros who get one practical, opinionated email every Saturday.

      Growth guaranteed.

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      Frameworks and systems I use to grow my business and audience to 100k+.

      Available for free.

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          About The Founder

        Yo, I'm Devin.

        Over the past decade, I've been the strategist walking into content disasters across every type of company you can imagine — from promising startups to billion-dollar category leaders.

        And here's what I discovered: every single one had the exact same problem.

        ‍They were all obsessed with the newest content tactic — AI-powered personalization, LinkedIn automation, or whatever's trending this week — instead of building the foundational system that makes any content strategy work.

        I've watched enough brilliant marketers get told by their board to chase some new growth hack when their content creates noise instead of signal and their team can't explain what the company actually believes.


        I've been that guy in the room trying to get buy-in for systematic work while everyone wants to talk about the latest content trend. I've watched companies burn through budgets on tactics that can't possibly compound because they skipped the unsexy systematic work that makes everything else possible.

        Having built content engines that helped drive billion-dollar valuations, I know there's always a lightbulb moment in every engagement—maybe a couple weeks in, maybe a couple months in depending on how scattered the content has become.

        But there's always a moment where clients realize: "Oh shit, now our content actually compounds instead of competing with itself." And I'm like, "Yeah, that's what systematic strategy does."

        Content needs to build systematically every day. People only notice when it's scattered, but they never recognize the amount of work it takes to make sure every piece reinforces your positioning.

        That's what the 95-5 Content System does—it's the systematic infrastructure that makes category leadership possible.

            Book A Call

    If you want a content system that compounds, not resets…

    Let’s chat live.

        Talk To Devin

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