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Marketplace Academy
Everything you need to know about running a marketplace
Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.
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Marketing & growth Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
By Mira Muurinen
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
By Juho Makkonen
Business model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
By Sjoerd Handgraaf & Katri Antikainen
Starting a marketplace Platform technology
The 5 questions to ask when choosing marketplace software
There are dozens of marketplace software solutions to choose from. These five questions make the right choice for your marketplace idea.
By Sjoerd Handgraaf
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
By Sjoerd Handgraaf
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona Burns.
By Fiona Burns
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Marketing & growth
Marketplace metrics: 26 key metrics and how to use them
What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.
Starting a marketplace Business model
The marketplace business model guide
Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
Starting a marketplace Platform technology
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
Business model
Marketplace pricing: How to set the right take rate
The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace.
Build a successful marketplace step by step
Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
by Cristóbal Gracia
Starting a marketplace
How to find great online marketplace ideas
How to spot marketplace opportunities and transform them into great business ideas.
by Cristóbal Gracia
Starting a marketplace Business model
The marketplace business model guide
Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.
by Juho Makkonen
Prefer books?
The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.
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Latest articles on Marketplace Academy
Fresh content form Sharetribe's marketplace experts and partners.
Starting a marketplace
Can you vibe-code an online marketplace?
I spent 60+ hours trying to vibe-code a marketplace. Here's what vibe coding can and can't do for marketplace founders today.
by Sjoerd Handgraaf
Starting a marketplace Platform technology Marketing & growth
Marketplace mobile app: why, when, and how to build one
Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack.
by Juho Makkonen
Marketing & growth
AEO for marketplaces
AI can be a growth advantage for marketplaces. Learn how you can optimize your marketplace to appear in answer engines (AEO).
by Mira Muurinen
Platform technology Starting a marketplace
Mollie marketplace payments – overview of key features
Are you considering using Mollie to process payments on your marketplace? Here's an overview of its features, pricing, and support so you can weigh it against other options.
by Mira Muurinen
Starting a marketplace Platform technology
The 8 most common attacks on marketplaces, and how to defend against them
Online marketplaces are prime targets for attacks. Here's what you should know about defending your marketplace against the most common risks.
by Mira Muurinen
Starting a marketplace Marketing & growth
10 principles for a strong marketplace strategy
Learn the principles behind a strong marketplace strategy… and the pitfalls they'll will help you avoid.
by Mira Muurinen
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