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Modeling Meaningful Metrics
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Understanding Composable and Packaged CDPs
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Data Activation Is Not The Goal
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The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
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The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
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The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
March 11, 2025
The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
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The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
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Warehouse-native (Connected) Apps | Omer Singer, Head of Cybersecurity at Snowflake
An insider's view of how the warehouse-native paradigm is taking shape.
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The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
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The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
The Role of Entities in Event Data
Learn what entities are in the context of first-party data and why every event needs to be associated with one or more entities.
I'm a startup consultant and product analytics expert with 10 years of experience, including 3+ years at Duolingo. Databeats is my go-to reference when I need to explain data concepts to stakeholders - whatever I need to explain, odds are Arpit has already explained it better than I ever could! One of my favorite resources. Super grateful to Arpit for this work!
Justin Goff
databeats is doing important work, educating both sides and bridging data teams and marketing teams. Arpit is top notch and I've personally learned a ton from his content 🙏
Phil Gamache
Databeats is my one-stop shop for honest explanations of everything happening in martech and data. Arpit does a great job breaking down complex concepts, and he prioritizes education above everything else. Databeats helps me stay on top of all the new trends in marketing and growth!
Katy
databeats gives you the data knowledge and skills to swim instead of just tread water. If I run into a difficult marketing data problem, I'll look to databeats to see if they've already discussed the topic.
Ward R
Arpit at Databeats is a true gem! His infectious personality and passion for both data and music shine through in every conversation. Not only does he make data interesting and understandable, but he also adds a creative flair to everything he does.
Being a part of his vibrant data-focused community has been an absolute joy, and I'm grateful for the opportunity to learn and grow alongside him. So a big thank you to Arpit, the maestro of blending music and data seamlessly! Excited to see what's next.
Michele Nieberding
Databeats consistently deliver content that is meticulously crafted, full of knowledge, high quality. It's a must read in the sea of digital content that is out there.
Vishal Waghmode
Arpit from databeats was one of the most important (if not THE most important) early customers for us at Userflow. He not only gave us a chance when we were brand new, he also provided invaluable feedback and helped drive our product development in the right direction. I'm super grateful for having worked with Arpit.
Sebastian Seilund
Arpit has been a great sounding board as we built Iteratively. He's intimately familiar with how to use data to drive change within an organization and help you hit your goals. He distills these principles into content that is easy to digest, and provides actionable ways to get started.
Patrick Thompson
databeats provides some of the most accessible data content out there. As a product marketer in the data & analytics space, the databeats content has helped me up-level my learning so that I can be more effective at my job. Plus, the databeats community has been an incredible source of support, ideas, and networking with talented folks in the field.
Mallory Busch
Jumping into databeats has been like finding a goldmine for me. Arpit's way of breaking down data topics is super enlightening and has seriously leveled up my game. He has opened up the Data industry so we can all get the lowdown on the latest in data approaches and methods. Arpit makes it all click and validates my own thinking on these complex topics.
His databeats.community playbooks and articles gets me thinking and expands my own ideation, which is pretty rad after 20+ years in the biz.Whenever I'm diving into data methods, AI/ML, or wrestling with CDP concepts, I've got the databeats.community as my secret playbook. It's been a game-changer for me.
Travis Giffin
Very well structured and articulated content - makes the topic of 'Data' a lot less overwhelming for novices like myself. Especially appreciate the honesty and candidness with which the author has delved into personal experiences, mistakes made and lessons learnt in his own journey, to make the articles very relatable.
Tina Chaudhuri
Databeats is, so far, one of the most valuable and insightful sources of information for those working in tech-related data fields and MarTech.What sets Arpit apart is his unbeatably honest approach, free from any bias toward specific methodologies or vendors.
Fabio Marastoni
Huge fan of Arpit and Databeats. As an engineer who was suddenly thrown into solving problems in the marketing/growth domain, Databeats has been instrumental in deepening my understanding of the space and, more importantly, in shaping my perspective. Onwards and upwards!
Arun Thulasidharan
Databeats and founder Arpit are a perfect sparring partner for me on data related topics and CDP. Always helpful to think along and provide some insights! Keep it up with sharing your value!
Martijn de Reeper
The databeats content is exactly what a product or marketing person needs to use data to drive growth.
Franciska Dethlefsen
I'm a startup consultant and product analytics expert with 10 years of experience, including 3+ years at Duolingo. Databeats is my go-to reference when I need to explain data concepts to stakeholders - whatever I need to explain, odds are Arpit has already explained it better than I ever could! One of my favorite resources. Super grateful to Arpit for this work!
Justin Goff
databeats is doing important work, educating both sides and bridging data teams and marketing teams. Arpit is top notch and I've personally learned a ton from his content 🙏
Phil Gamache
Databeats is my one-stop shop for honest explanations of everything happening in martech and data. Arpit does a great job breaking down complex concepts, and he prioritizes education above everything else. Databeats helps me stay on top of all the new trends in marketing and growth!
Katy
databeats gives you the data knowledge and skills to swim instead of just tread water. If I run into a difficult marketing data problem, I'll look to databeats to see if they've already discussed the topic.
Ward R
Arpit at Databeats is a true gem! His infectious personality and passion for both data and music shine through in every conversation. Not only does he make data interesting and understandable, but he also adds a creative flair to everything he does.
Being a part of his vibrant data-focused community has been an absolute joy, and I'm grateful for the opportunity to learn and grow alongside him. So a big thank you to Arpit, the maestro of blending music and data seamlessly! Excited to see what's next.
Michele Nieberding
Databeats consistently deliver content that is meticulously crafted, full of knowledge, high quality. It's a must read in the sea of digital content that is out there.
Vishal Waghmode
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Burning Questions, Answered
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Real-time Analytics
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Warehouse-Native Apps
Data Activation
Event (Product) Analytics
Data Analysis
Customer Data Platform
First-party Data
Zero-party Data
Series
Burning Questions, Answered
Modeling Meaningful Metrics
Deconstructing Data Models
Burning Questions, Answered
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Understanding First-party Data
Understanding Zero-Party Data
Data Activation Is Not The Goal
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