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The Future GTM Operator
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GTMcraft Claude Signal: Your secrets are leaking in Claude, Sunday June 14
12 signals from 3 Claude experts. 3 problems. 1 playbook to steal. Implement it on Monday.
Jun 15 • Koen Stam
1
GTMcraft GTM Signal: Earn The Shortlist - Saturday June 13
11 signals from 40+ GTM newsletters. 3 problems. 1 playbook. Covers June 7 to 13, 2026. Read time about 5 minutes.
Jun 14 • Koen Stam
The GTM mistake I made for years before Berlin fixed it.
Why processes outlast people. And what I built from that lesson.
May 28 • Koen Stam
2
I have read 30 GTM newsletters every week for two years. Here is what I built on top of them.
Saturday is GTM execution. Sunday is Claude. Both editions scan in five minutes, give you one move, and never ask you to read the originals.
May 26 • Koen Stam
6
2
3 of my favorite Claude Projects that run my week as GTMcraft Creator and Builder
Monday the room. Wednesday the agents. Today the Projects that hold them together.
May 23 • Koen Stam
2
1
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[UPDATED] The first building block of GTM OS: Your personal content engineer
Apr 27, 2025 • Koen Stam
11
11
2
The AI-SDR Operating System.
Jan 12 • Koen Stam
7
Week #52: The Intent-Outbound System.
Dec 30, 2025 • Koen Stam
6
5
The Warm Outbound GTM Playbook: How to Surface and Convert Buying Signals Before Intent in 2026
Jan 26 • Koen Stam
5
LatestTopDiscussions
3 agents I built for my own director role at Personio
Last Friday I had four hours of think time across five days. This week I built three agents to fix it.
May 20 • Koen Stam
2
Inside GTMcraft: a 5-minute tour of what I actually built
Last week I showed you the system. This week I show you the room with three agents to take with you.
May 18 • Koen Stam
2
The Claude operating math: 8 hours returned in 30 days
6 agents on HubSpot, Leexi, Gmail, and Slack. Built in a weekend. Here is the architecture that makes it run.
May 15 • Koen Stam
2
I spent two weeks building a prompt library. Here is what replaced it.
Audience Delight, Creator Style, Market Positioning, Customer Journey, Deal Motion. The five files that make Claude work at your level.
May 13 • Koen Stam
2
1
1
What 100+ operators get wrong about running Claude as infrastructure
Two years on ChatGPT. Six months on Claude. Here is what actually changed, and the 12-step system behind it.
May 11 • Koen Stam
5
1
I owe you an apology (SORRY!)
Two mistakes I made this week, why I made them, and what I am doing about it.
May 9 • Koen Stam
[Countdown: 1 day left] Doors open tomorrow
The waitlist closes at 23:59 CET. Founding spots are limited.
May 3 • Koen Stam
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The Future GTM Operator
2026 playbooks and execution systems built from 100,000+ GTM signals from LinkedIn, Podcasts and Newsletters by 100+ top GTM operators and founders in B2B. Designed for founders and GTM operators scaling from to €25M ARR who want clarity, not chaos.
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